Variety Hitmakers 2025: Tate McRae, KPop HUNTR/X, Alex Warren & More! (2025)

Get ready, music lovers! Variety has just unveiled the honorees for its highly anticipated ninth annual Hitmakers celebration, and it's a diverse lineup that's sure to get everyone talking. These artists and industry professionals are being recognized for their incredible achievements over the past year, and the best part? Many of them are also in the running for the 2026 Grammy Awards!

Here's a sneak peek at who's making waves:

  • Tate McRae – Powerhouse of the Year: At just 22 years old, Tate is already a force to be reckoned with!
  • EJAE, Audrey Nuna, and REI AMI (the voices behind HUNTR/X) – KPop Demon Hitmakers of the Year: A nod to the rising influence of K-Pop in the entertainment world.
  • Buddy Guy – Living Legend / Iconic Collaboration in Film Award: Honoring this blues icon for his contributions to music, including his presence in Ryan Coogler’s film 'Sinners'.
  • Alex Warren – Breakthrough of the Year: This rising star is making a name for himself!
  • The Marías – Anti-Hit Hitmakers of the Year: Celebrating artists who defy the mainstream.
  • Sounwave, Mustard, and Jack Antonoff – Producers of the Year: Recognizing the masterminds behind the music.
  • Republic Records – Label of the Year: For the sixth time in nine years, a testament to their incredible success!
  • Interactive Music in Media Award – Riot Games: Acknowledging their innovative work in the music and gaming space.

These talented individuals will join the previously announced 2025 Hitmaker of the Year, Sabrina Carpenter, at an exclusive brunch on Saturday, December 6th, in Los Angeles.

Variety's executive music editor, Jem Aswad, shared his excitement, highlighting the diverse range of talent, from Tate McRae to the legendary Buddy Guy. He also noted the success of Alex Warren, The Marías, and the impactful work of producers Sounwave, Mustard, and Jack Antonoff, who played key roles in Kendrick Lamar's recent projects.

And this is the part most people miss... Republic Records' impressive track record includes releasing eight of Luminate's top 25 songs of 2025 to date. Plus, Riot Games is being recognized for their pioneering role in integrating music into gaming, creating immersive experiences for over 15 years.

TikTok, Riot Games, and Cash App Visa are Premier Partners of the event, while Eternal Water is the Official Water Partner.

But here's where it gets controversial... The Interactive Music in Media Award for Riot Games is a testament to the ever-evolving relationship between music and gaming. Riot Games has been a leader in connecting recording artists and composers to the gaming world. What do you think about the intersection of music and gaming? Share your thoughts in the comments! More honorees and details are set to be announced in the coming weeks, so stay tuned!

Variety Hitmakers 2025: Tate McRae, KPop HUNTR/X, Alex Warren & More! (2025)
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